Meg Sees The World

My Experience:
  • Conducted academic research on LGBTQ+ travel, my dissertation titled ‘Beyond the Pink Pound: Is there more to LGBTQ+ tourism than cisgender gay men?’ can be read HERE
  • Awarded Institute of Travel & Tourism Centre of Excellence Student of the Year 2024
  • Graduated with a 2:1 in BA(Hons) Tourism Management from Bournemouth University
  • Worked for and with tour operators such as Plotpackers, Intrepid Urban Adventures, WeVenture and TrovaTrip
  • Recipient of IGLTA Foundation Fellowship 2024
  • Deep involvement and understanding of the LGBTQ+ community and Gen Z travel trends
  • 2+ years of experience in social media management & content creation (personal brand & freelance)

As a content creation and DEI strategist, I specialise in helping brands and businesses connect authentically with LGBTQ+ and Gen Z travellers. My services include:

  • Content Creation

I can produce high quality photography and video content, designed to engage your target audience and communicate your brand’s product, service or message.

  • Social Media Management

I can create impactful social media campaigns and advise you on strategy to build and strengthen your online presence, engage your audience and produce results.

  • Diversity, Equity and Inclusion Consulting

I can provide you with actionable advice and strategies to improve your diversity and inclusivity across all areas of your business. My research on and first hand experience of LGBTQ+ travel informs my approach, providing you with a relevant and comprehensive assistance.

Gen Z are an increasingly powerful market in the tourism industry, making travel a priority in their budgets and placing high value on inclusive and sustainable travel experiences.

The process of researching and booking travel has been revolutionised by social media and brands have to evolve their marketing strategies in order to stay in touch with this growing market segment.

Nearly 30% of Gen Z adults identify as LGBTQ+, and increasingly heterosexual allies are placing importance on inclusivity as a brand value. This travel ‘niche’ is becoming a mainstream market.

Despite only making up an estimated 5% of the global population, LGBTQ+ travellers make up 7-10% of travel industry spending. While travel is prioritised by many members of the community, negative experiences are all too common, with 59% of LGBTQ+ tourists having faced discrimination while travelling.

I believe there is massive potential for growth in this sector for businesses that can provide a more inclusive and comfortable experience for LGBTQ+ travellers, and I want to help your business thrive.